Tribal - part of the Symply Group

GENTLY PREPARED NUTRITION FOR HEALTHIER, HAPPIER PETS Tribal is a premium British pet food brand built on one simple idea: better nutrition starts with less processing. We create naturally nourishing recipes that support digestion, wellbeing and long-term health—using real ingredients you can recognise and innovative cooking methods such as cold pressing. At the core of the range is our highly rated Fresh Pressed™ dog food. Gently cooked at low temperatures and formed using a unique cold-pressed process, it offers a clear alternative to traditional kibble. The result is a highly digestible food that breaks down slowly, helping dogs absorb more goodness from every meal. Made with fresh meat and never meat meal, it delivers both nutritional integrity and exceptional palatability. Alongside Fresh Pressed™, Tribal offers complementary products designed for today’s feeding habits: Only Ingredients Wet Food – a unique sausage-format wet food, reflecting the growing humanisation of pet nutrition through simple, recognisable ingredients and formats pet owners understand. High-meat recipes made with just a few carefully selected ingredients. Naturally hydrating, highly palatable and ideal for sensitive dogs. Launching an expanded range at Interzoo with 3 new dog recipes and 5 new cat recipes. Natural Treats & Dental Chews – developed to support oral health and provide functional benefits while complementing a complete diet. Tribal is built for modern pet owners who are moving away from ultra-processed foods and looking for simpler, more natural alternatives. It provides retailers with a clear upgrade path from traditional kibble—without the complexity or cost of raw feeding. For retail partners, Tribal delivers: Standout differentiation through Fresh Pressed™ technology Strong consumer demand driven by digestibility and real ingredients Simple, compelling messaging that’s easy to sell in-store Premium positioning with accessible price points, supporting strong margins and repeat purchase As part of Symply Group, Tribal sits within a portfolio of exclusive brands designed to help retailers stand out, protect margin and build lasting customer loyalty. Visit us at Interzoo to discover how Tribal can elevate your pet food offering.