Online retailer Very extended its private-label lineup with The Very Collection Home, covering furniture, soft furnishings and decorative accessories built around four spring-summer 2026 capsule trends from minimal textured to warm retro and soft natural tones. The launch follows home private-label growth of 26% year over year and comes as The Very Group’s home sales rose 9.9% in fiscal 2025 after an end-to-end overhaul, chief commercial and strategy officer Sam Wright said.
Home has been a strategic priority for eighteen months, and the range marks the next stage of the group’s owned-brand push beyond apparel and general merchandise into the home category. Very’s platform reach and credit proposition give the launch a built-in customer base, and the company indicated the home investment will continue through fiscal 2026, with the capsules refreshed seasonally rather than as a one-off collection drop.
Why it matters for the pet industry
Very’s 26% home private-label growth shows online own-brand home goods are a proven demand engine, and pet bedding, crate covers and pet-friendly soft furnishings are a natural adjacent extension for the same customer already buying home textiles on credit. Pet brands should see Very as a distribution partner ready for a pet home capsule rather than a rival, given its appetite for owned-brand expansion.
The credit-led online model also mirrors how younger pet owners finance bigger-ticket pet furniture and habitats, so pet hard-goods makers can pitch tailored ranges to platforms that already blend product and financing. Ignoring Very’s home momentum leaves pet home goods to be captured by generic marketplace sellers, while partnering lets pet brands ride an established 26%-growth private-label flywheel instead of building their own.
What to watch
- Track whether Very extends The Very Collection into dedicated pet home goods lines.
- Watch online private-label home growth as a proxy for pet furniture demand.
- Monitor credit-led platforms for exclusive pet hard-goods distribution partnership and licensing deals.
FAQ
How fast did Very private label home sales grow?
Very’s home private-label growth reached 26% year over year, and The Very Group’s home sales rose 9.9% in fiscal 2025 after an end-to-end overhaul. The launch covers furniture, soft furnishings and decorative accessories across four spring-summer 2026 capsule trends.
What pet lines fit Very’s private-label home push?
Very’s 26% home private-label growth shows online own-brand home goods are a proven demand engine, and pet bedding, crate covers and pet-friendly soft furnishings are a natural adjacent extension for the same customer. Pet brands should treat Very as a distribution partner ready for a pet home capsule.
Will Very extend The Very Collection into pet goods?
The company indicated the home investment will continue through fiscal 2026 with capsules refreshed seasonally, not as a one-off drop. Pet brands can ride an established 26%-growth private-label flywheel by partnering, rather than ceding pet home goods to generic marketplace sellers that lack Very’s built-in credit customer base.
Source intelligence adapted for the GlobalPetIndex pet-industry audience. Original publication: external brief.
