Advertising Partnerships
One Global Network. 113,446 pet industry businesses. Put your brand in front of the buyers and sourcing managers who use GlobalPetIndex every day. Full rates, commitment periods and exact pixel sizes are on this page — the same figures are in the 2027 media kit.
Rate card
GlobalPetIndex Media Kit 2027 · rates effective 1 January 2027 · all prices in USD. Every pixel size quoted here is the real container dimension, not an estimate. The placement map below the rate card shows each unit in the context it appears in.
Presence
Annual, always on. You own the placement, not a slot in a rotation.
Performance
Monthly. Placed where buyers are already looking, at the moment they are looking.
Authority
Project-based. Produced together with our editorial team.
Where each placement appears
Ten containers, drawn to scale on the page each one occupies. The shaded box is your placement; everything grey is editorial we do not sell. Four already have a live container on the site; the other six are sized to the same geometry and built within five business days of booking. A slot never renders empty in front of your audience.
Homepage
Directory, category and country pages
Company profiles
Editorial
Rankings and newsletter
Creative specifications
Send finished artwork to these exact dimensions. Files that do not match will be returned, which delays your start date — so please check the pixel size and the file weight before sending.
| Placement | Pixels (1×) | Retina (2×) | Format | Max file | Copy limit | Lead time |
|---|---|---|---|---|---|---|
| Homepage Billboard Homepage, directly below the hero | 1242 × 140 px | 2484 × 280 px | JPG, PNG or WebP | 200 KB | None — image only | 5 business days |
| Rankings Presenter Above the ranking list, first screen | 240 × 80 px | 480 × 160 px | PNG or SVG (transparent) | 100 KB | Logo + one line, 80 characters max | 7 business days |
| In-Article Unit Article body, after the first section | 728 × 90 px | 1456 × 180 px | JPG, PNG or WebP | 150 KB | None — image only | 5 business days |
| Homepage Spotlight Homepage featured row, native card | 800 × 800 px | 1600 × 1600 px | PNG or WebP (logo, transparent) | 300 KB | 60 words max | 5 business days |
| Profile Sidebar 300×250 Company profile sidebar, below company facts | 300 × 250 px | 600 × 500 px | JPG, PNG or WebP | 150 KB | None — image only | 5 business days |
| Profile Sidebar 300×600 Company profile sidebar, sticky full height | 300 × 600 px | 600 × 1200 px | JPG, PNG or WebP | 250 KB | None — image only | 5 business days |
| Sponsored Directory Card First card in category and country results | 600 × 320 px | 1200 × 640 px | JPG, PNG or WebP | 200 KB | None — image only | 5 business days |
| Category / Country Partner logo Category or country page header | 240 × 80 px | 480 × 160 px | PNG or SVG (transparent) | 100 KB | Logo + one line, 80 characters max | 7 business days |
| Newsletter Sponsorship Top of the newsletter issue | 1200 × 200 px | 2400 × 400 px | JPG, PNG or WebP | 150 KB | 40 words max | 7 business days |
| Article Header Image Sponsored article header | 1200 × 630 px | 2400 × 1260 px | JPG, PNG or WebP | 300 KB | Headline, 120 characters max | 10 business days |
What we need with every file
- Colour profile: sRGB. We do not convert CMYK — the colours will shift if you send it.
- Safe area: keep all text and logos at least 20 px inside every edge. Corners are rounded at 14 px and will clip artwork placed closer.
- Text in images: minimum 12 pt at 1× size. Anything smaller is unreadable on mobile and we will ask you to resend.
- Destination URL: the exact landing page, including UTM parameters. If you need click tracking, send the tracking link, not the final URL.
- Alt text: one sentence describing the creative, for accessibility and for image search.
- Logo files: send SVG where you have it, otherwise PNG at 2× with a transparent background. Never a screenshot of a logo.
- Newsletter and Dedicated Email: supply a plain-text version alongside the banner. Roughly 40% of recipients read text-only.
- Not accepted in standard slots: animated GIF, video, or third-party ad tags. Video and interactive units are quoted separately.
Every file must match the table above. Campaign copy, links and artwork go to hello@globalpetindex.com.
Packages
Bundles exist because single placements underperform. Each one combines placements that already work together and saves 13–27% against the rate-card value of the same inventory bought line by line. Every package includes a quarterly review and a named account manager.
Directory Partner
Featured Profile 12 months · Sponsored Directory Card 6 months · 1 sponsored article
Growth Partner
Featured Profile 12 months · Homepage Spotlight 6 months · Directory Card 12 months · 2 sponsored articles · 4 newsletter issues
Market Leader
Homepage Billboard 6 months · Spotlight 3 months · Category Partner 12 months · Featured Profile · 4 sponsored articles · 8 newsletter issues · Rankings 3 months
Custom
Category exclusivity, data access, research and event presence, combined into one annual agreement.
Add-ons
Terms
- Minimum booking is one month, except where a longer commitment is stated above.
- Payment is 50% on booking, with the balance due net 15 from the start date.
- Cancellation requires 30 days written notice. Placement already served is not refunded.
- Reporting is a monthly dashboard covering delivery, impressions where measurable, and click-through.
- Editorial independence is absolute. Paid placements are labelled “Sponsored”. Ranking order is never for sale, and no payment changes a company's position in any ranking.
- Creative approval is at our discretion. We decline advertising that misrepresents a product, targets minors, or makes unsupported health claims.
Where these placements run
The three containers below are built and live on the site. Each one renders nothing until an advertiser is booked, so a slot is never shown empty to your audience.