Petdirect
About Petdirect
We get pets. And we get what it means to love them like family.
At Petdirect, we’re on a mission to help New Zealand pet parents give their cats and dogs the very best, without the hassle. Whether it's premium nutrition, vet-approved health essentials, or everyday favourites, we deliver everything pets need, straight to their door.
Proudly Kiwi-owned and operated, Petdirect is New Zealand’s leading online pet specialty retailer. We hold the majority market share in our category and continue to grow through innovation, customer obsession, and purposeful expansion.
Built for pet parents, by pet lovers
From Autodeliver to our Pet Perks loyalty programme (including Airpoints Dollars), we make shopping for pets easier, smarter and more rewarding. Customers can rely on fast nationwide shipping, trusted advice, and a carefully curated range designed to support their pet's wellbeing.
Powered by 100 plus PetSters
Our team of over 100 passionate PetSters are redefining what great pet care looks like and delivering exceptional experiences across every channel.
Expanding beyond online
In 2024, we launched our first physical store in Takapuna, Auckland, creating a hands-on destination for pet parents to explore our range and connect with our team. And we’re not stopping there. New Petdirect stores are coming soon to Tower Junction in Christchurch and Mt Roskill in Auckland, as part of our commitment to meeting pet parents wherever they are.
Retail reimagined for pets. And this is only the beginning.
Company facts
| Country | New Zealand |
|---|---|
| Region | Oceania |
| State / Province | Auckland |
| Type | Brand, Pet Chain Store |
| Founded | 2020 |
| Employees | 51-200 |
| City | Albert-Eden |
Business snapshot
Provenance. No source is recorded for the figures above yet, so they are published as unverified and should not be relied on as evidence.Profile last updated September 23, 2026. Per-field provenance for this profile, including the recorded source for each metric, is published machine-readably at /api/dataset/v1/company/petdirect/.
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