Rolf C. Hagen Group

Trusted, Canadian family-run business for 70 years

It’s in our DNA
Hagen Group’s story began in 1955, when Rolf C. Hagen founded the company that bore his name, built on his reputation of integrity and excellence. Shortly after arriving in Canada, he began exporting bird seeds back to his native Germany. The arrival of his brothers, Dieter and Horst, helped the Hagen Company grow into one of the world’s most respected manufacturers and distributors of pet supplies. The Hagen Company has remained a thriving family-owned business known for its innovation. The family tradition continues with the next generation of Hagen leadership, with Rolf Hagen Jr at the helm, together with his brothers Tom and Mark, forging a global reputation for pet product excellence.

The deep love of animals that inspired Rolf C. Hagen to start a pet supply business in 1955 is the same passion driving the company today.

Worldwide presence

Hagen Group, a global leader in pet products is the largest, privately owned, pet specialty company in the world.
Today, the iconic portfolio of brands under the Hagen Group umbrella covers every popular pet category from dog and cat to small animal, aquatic, reptile, bird, and more. The Hagen name symbolizes quality products, strong trade relationships and a world-renowned reputation for excellence.

Along with offices across Europe and North America, the company’s global headquarters in Montreal is among the few LEED Gold Level private commercial buildings in Canada. It has won numerous green awards for energy conservation and use of recycled materials, and features state-of-the art geothermal heating & cooling and utilizes ambient lighting.

Our commitment
Our founder’s mindset drives Hagen Group’s success today and into the future, as the pursuit of innovation and quality continues to guide all our actions. Our aim remains simply to improve the lives of pets, who in turn improve our lives every day.