Action
About Action
Action is Europe's fastest-growing non-food discount retailer, operating ~3,000 stores across 12+ European countries. 'Where the same costs less' - a constantly changing assortment across 14 product categories at low fixed price points.
Company facts
| Country | Netherlands |
|---|---|
| Region | Europe |
| Type | Retailer |
| Employees | ~70,000 (2023) |
| City | Zwaagdijk-Oost, Netherlands |
Business snapshot
Provenance. The figures above carry a recorded source, so they are labelled Sourced.Profile last updated August 15, 2026. Per-field provenance for this profile, including the recorded source for each metric, is published machine-readably at /api/dataset/v1/company/action/.
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