
Hofseth BioCare ASA / Brilliant Petcare
About Hofseth BioCare ASA / Brilliant Petcare
Hofseth BioCare is a Norwegian biotech company with one mission: transforming fresh Norwegian Atlantic salmon into the world's most effective marine nutrition — for pets, and the people who love them. At Interzoo 2026, we are exhibiting two distinct offerings under one stand. Whether you are a retailer looking for a premium salmon supplement your customers will keep coming back for, or a pet food manufacturer seeking functional ingredients that genuinely move the needle — we have something for you. _______________________ Brilliant™ Petcare — The Salmon Supplement Range Your Customers Will Keep Coming Back For Brilliant is our direct-to-consumer pet supplement brand, and the #1 salmon oil for pets on Amazon UK. Built on Norwegian salmon science, Brilliant translates that expertise into a growing product range that resonates with today's health-conscious pet owner. In 2026, we are bringing three distinct products to market — each targeting a different need, each powered by the same pure Norwegian salmon. Brilliant Salmon Oil — Full-spectrum Norwegian salmon oil for dogs and cats. Rich in EPA, DHA, and natural anti-inflammatory fatty acids. Available in multiple sizes with localised packaging across Europe and the US. Proven shelf performer with a high repeat purchase rate Brilliant Bone & Joint Powder (new) — A 100% natural powder made from dried and milled Norwegian salmon bones. Contains 25% total collagen including Type II collagen for joint comfort and mobility, calcium hydroxyapatite to support bone formation, and naturally occurring phosphorus for dental health. Human-grade. For all breeds and lifestages Brilliant Gut & Digestion Support Powder (new) — A 97% protein powder made from 100% Norwegian salmon protein hydrolysate. Clinically shown to up-regulate GLP-1 and GLP-2 hormones, supporting healthy digestion, gut protection, and weight management. Also contains Type I and III collagen for skin, coat, and overall vitality. Human-grade. For all breeds and lifestages Stocked by Pets at Home, Pets Corner, Chewy, Amazon US & UK, and a growing network of European retailers. If you are looking for a science-backed salmon supplement range with proven market traction and an expanding portfolio — come and talk to us. _______________________________ B2B Pet Health Ingredients — Functional Marine Ingredients for Premium Pet Food Our PetGo range and marine bioactive ingredients are built for pet food manufacturers who want to go beyond standard nutrition. Sourced from fresh, traceable, antibiotic-free Norwegian Atlantic salmon and produced within hours of harvest, each ingredient delivers documented functional performance — giving your formulations a real point of difference. PetGo Peptides® — Hypoallergenic, low molecular weight salmon peptides supporting digestibility, weight management, and palatability. Ideal for sensitive, functional, and veterinary diet formulations PetGo Salmon Oil — Full-spectrum, minimally processed salmon oil rich in EPA, DHA, and natural SPMs (specialised pro-resolving mediators). The complete natural lipid matrix — intact, not refined PetGo Salmon Meal — Partly hydrolysed salmon protein delivering functional nutrition across a broad range of pet food applications NT-II® — Natural undenatured Type II collagen from Norwegian salmon bone. Supports joint mobility and bone health — a marine alternative to bovine and chicken-sourced collagen with a unique dual joint and bone health positioning All ingredients are backed by 15+ years of marine R&D, published clinical studies, and certified to FSSC 22000, GMP+ B2/B3, Kosher, Halal, and Upcycled Certified™. Come and visit us. Taste the difference that real Norwegian salmon science makes.
Trade show appearances
Shows where this company has been listed as an exhibitor.
Company facts
| Country | Norway |
|---|---|
| Type | Manufacturer |
| City | Aalesund |
| Street address | Keiser Wilhelsmgate 24 |
| Postal code | 6003 |
Provenance. Profile last updated October 2, 2026.
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