Labeen

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Founded in 2002, JieBei has been deeply rooted in the pet food industry for over two decades, focusing on "science, reliability, companionship, and peace of mind." Leveraging seven anxin standards (Peace of Mind Standards), the brand provides high-quality pet foods throughout the entire lifecycle of pet ownership to Chinese pet-owning families. In research and development, JieBei adheres to expert-developed formulas, referencing three international nutritional standards, ensuring transparency of real ingredient content without exaggeration, and precisely meeting the nutritional needs of Chinese dogs and cats. In terms of supply chain and production, the brand has established a global raw material procurement system, selecting premium ingredients, and has built a 720-degree transparent factory to ensure full traceability of the production process. A comprehensive quality control system is in place, ensuring strict oversight from raw materials to finished products. Each product undergoes long-term feeding trials with real dogs and cats before release to validate palatability and long-term safety. JieBei remains committed to its mission of "anxin pet food for easy pet care," steadfastly focusing on the domestic pet food market, refining its products with scientific formulas and meticulous craftsmanship to support the healthy growth of countless furry companions.