Petchen GmbH

Slogan: Gentle care, right when it’s needed Petchen stands for dog care with cosmetic-grade standards – gentle, effective, and consistently allergen-free. Developed together with dog expert Martin Rütter and with veterinary expertise, Petchen was created with the ambition to rethink grooming products for dogs: with high-quality formulations, maximum skin compatibility, and clear standards more commonly associated with human skincare. The idea behind Petchen is simple: dogs are family members – and deserve care that is formulated with the same level of attention and care as products we use for ourselves. That is why all Petchen products are free from allergens, perfume, alcohol, parabens, and paraffins, are vegan, and are formulated in accordance with the EU Cosmetics Regulation. In doing so, Petchen sets new standards for highly compatible dog care – especially for sensitive dogs, puppies, and dogs prone to allergies. A central part of the brand philosophy is also its social impact: with every product sold, Petchen supports animal welfare. For every individual product purchased, the brand donates €0.25 to the non-profit animal welfare organisation Adoptieren statt Produzieren, and for every grooming set sold, €1.00 is donated. In this way, Petchen combines high-quality care with a clear mission: more responsibility, less suffering, and more support for dogs in need.