Promart draws a DIY and garden crowd that overlaps neatly with pet-owner households, opening a pet adjacency most suppliers overlook.
Promart: A Building-and-Garden Retailer
- Ownership: part of Intercorp, via InRetail Peru Corp.
- Format: home improvement and DIY (home centers).
- Founded: October 2011.
- Peru footprint: 37 to 38 stores.
- Ecuador: one store in Guayaquil, opened in December 2023.
- 2026 plan: two to three new Peruvian stores and a fifth Ecuador store.
- Parent financials: InRetail Peru FY2025 revenue about S/22.8 billion (roughly US$6 billion) with net income about S/989.9 million.
- Group ecosystem: Intercorp credit card Oh! and broad Peruvian consumer-finance reach.
- Brand slogan: “Cambias algo, cambia todo” (change something, change everything).
- Pet presence: narrow – pet housing, aquariums and related accessories.
Promart’s identity is the “emerging middle-class upgrade” – serving urban and self-build households moving up the consumption ladder. Its relatively compact store base and concentrated ownership give it a decision speed that larger, multi-format conglomerates often lack, which is a meaningful advantage for a supplier trying to win a first listing quickly.
The DIY Traffic Engine
Promart runs a headquarters-driven buying model with local sourcing participation, producing a notably short decision chain compared with conglomerate rivals. The banner accepts mid-tier manufacturers rather than demanding only top-tier global vendors, prioritizes core SKUs that turn over quickly, and values throughput efficiency. Private label is explicitly open, and the buyer is willing to pay a premium for “peace of mind” – reliable supply, compliant product and turnkey service – over the absolute lowest unit cost.
This structure rewards prepared exporters. Because decisions are concentrated and the culture is open to private label, a supplier with a ready specification, certifications and stable supply can move from introduction to listing faster than at a qualification-heavy conglomerate. The trade-off is volume discipline: Promart wants its core SKUs to sell through, so assortment breadth is narrower and turnover is king. For a pet-housing or aquarium supplier, this means the winning proposal is a tight, high-velocity core range – perhaps a focused set of aquariums, crates and pet doors – rather than a broad catalog. Promart would rather stock fewer SKUs that sell through reliably than a wide range that ties up shelf and working capital. Suppliers who respect this discipline, and who can support the core range with consistent replenishment, fit the banner’s model far better than those chasing maximum assortment.
Garden, Aquatic and Pet Adjacency
Like other home-improvement banners, Promart’s pet relevance is narrow and hardware-adjacent. The realistic pet SKUs are durable goods – aquariums and aquarium supplies, pet crates and cages, pet doors, and outdoor enclosures – that fit a DIY and home-center assortment. Edible pet products and fast-moving consumables are not part of the model and belong with grocery or marketplace channels instead.
For exporters of pet-housing and aquarium products, Promart is an attractive secondary door to Sodimac in the Peruvian market. Its shorter chain and private-label openness can make it a faster first win, and its growing Ecuador presence adds a second country from a single relationship. The pet opportunity is therefore real but specific: durable, specification-driven goods, not consumables. Promart’s customer is the upgrading household – families renovating, self-builders finishing a home, and first-time pet owners equipping a space. That demographic buys pet housing and habitat products at exactly the moments they are improving their living environment, which aligns naturally with a home-improvement trip. Capturing that intent requires point-of-sale clarity and durable, easy-to-assemble products rather than the impulse consumables that belong in grocery channels.
Supplier and Private-Label Requirements
Promart’s sourcing expectations are exporter-friendly but not loose. Suppliers should provide relevant certifications, demonstrate the ability to serve Peru and, increasingly, Ecuador, and show stable supply for the core SKUs they propose. Private-label openness means a supplier can propose own-brand pet-housing or aquarium lines, but must deliver specification, packaging and quality consistency rather than a one-off shipment.
The “peace of mind” premium the banner cites translates into practical requirements: compliant product, reliable lead times, responsive service and turnkey documentation. Mid-tier manufacturers are welcome, so a capable exporter need not be a global top-tier vendor to win. Engagement can be more direct than at a conglomerate, but suppliers should still arrive with Spanish-language materials and the certifications needed for the Peruvian and Ecuadorian markets. Because Promart is part of Intercorp’s broader consumer ecosystem, a supplier that performs well can also be referenced across sister formats and the group’s finance-led customer reach, indirectly expanding brand familiarity among Peruvian shoppers. While Promart itself is DIY-only, strong execution here builds a reputation that eases entry into adjacent Intercorp or partner retail environments over time.
2024-2026 Expansion
Promart extended its regional footprint with a Guayaquil, Ecuador store opened in December 2023, its first outside Peru, and plans a fifth Ecuador location alongside two to three new Peruvian stores in 2026. These moves position the banner for measured international growth within Intercorp’s Andean consumer ecosystem.
The parent, InRetail Peru, reported FY2025 revenue of about S/22.8 billion (roughly US$6 billion) and net income near S/989.9 million, underscoring the financial backing behind Promart’s expansion. Intercorp’s consumer-finance reach, including the Oh! credit card, reinforces customer purchasing power in the home-improvement segment, supporting steady demand for the durable pet-housing and aquarium categories Promart carries. The measured pace of Promart’s internationalization – one Ecuador store in 2023 and a fifth planned – also means suppliers can grow with the banner rather than being asked to support an aggressive, capital-intensive rollout. This measured expansion reduces risk for an exporter, who can prove the Peruvian model before committing incremental volume to Ecuador.
The Pet Hardware Opportunity
Pet-housing and aquarium suppliers should approach Promart as a fast, exporter-friendly second door in Peru and a nascent entry in Ecuador. Target durable, specification-driven SKUs – aquariums, crates, cages, pet doors, outdoor enclosures – and avoid consumable pet products that belong with grocery channels. Lead with a private-label or OEM proposal, because the banner is explicitly open to own-brand lines and rewards suppliers who deliver turnkey service.
Engage directly given the short decision chain, but arrive pre-certified with Spanish-language documentation and the ability to serve both Peru and Ecuador. Emphasize “peace of mind”: reliable lead times, compliant product and responsive support, since Promart will pay for that assurance over the cheapest unit cost. For pet-food and treat exporters, the clear redirect is to grocery and marketplace channels rather than Promart’s DIY aisles.
— Scott Zhu, Founder, GlobalPetIndex
— Scott Zhu, Founder, GlobalPetIndex
Sources & Related Reading
Related on GlobalPetIndex
- More Market Intel: Retail Channel
- Global Pet Brand Directory
- Falabella Group: LatAm Retail Ecosystem and Pet Entry Points
- Sodimac: South America’s Home-Improvement Giant and Pet Adjacency
- Tottus: A Direct Grocery Door into the Andean Pet Market
