Applaws
About Applaws
Applaws is a British natural pet food brand founded in 2006 and now part of the MPM Products group, headquartered in Huddersfield, England. The brand built its reputation on limited-ingredient, high-meat-content wet cat food made with natural fillet, and has extended into dry cat food, cat treats and dog food. Applaws products are free from artificial colours, flavours and preservatives and are sold in more than 60 countries through pet specialty stores, grocery and online retailers. MPM Products also owns the Encore and Beco brands, making it one of the larger independent natural pet food groups in the United Kingdom.
Company facts
| Country | Germany |
|---|---|
| Region | Europe |
| Type | Brand |
| Founded | 2006 |
| Employees | 51-200 |
| City | Huddersfield |
Business snapshot
Provenance. No source is recorded for the figures above yet, so they are published as unverified and should not be relied on as evidence.Profile last updated September 8, 2026. Per-field provenance for this profile, including the recorded source for each metric, is published machine-readably at /api/dataset/v1/company/applaws/.
Pet types
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