About Happy Dog
Happy Dog is a German dog food manufacturer based in Wehringen, Bavaria, producing premium dry and wet dog food since 1965. The family-owned company is known for its Supreme, NaturCroq and Sensible ranges, built around a natural life concept that combines high-quality protein, regional herbs and functional ingredients. Happy Dog produces exclusively in Germany and distributes to more than 50 countries through pet specialty retailers, farm supply stores and online channels. It also produces Happy Cat, a sister brand covering feline nutrition, under the same manufacturing and quality standards.
In their own words
Seit mehr als 50 Jahren ist die Liebe zum Haustier unser größter Motivator auf der Suche nach der perfekten Rezeptur für unser natürliches und gesundes Premium Hundefutter . Dabei haben wir uns folgenden Werten verschrieben: Die Liebe zum Vierbeiner Wir wollen jedem Hund ein langes, gesundes und glückliches Leben ermöglichen
Company facts
| Country | Germany |
|---|---|
| Region | Europe |
| Type | Brand |
| Founded | 1965 |
| Employees | 201-500 |
| City | Wehringen |
Business snapshot
Provenance. No source is recorded for the figures above yet, so they are published as unverified and should not be relied on as evidence.Profile last updated September 8, 2026. Per-field provenance for this profile, including the recorded source for each metric, is published machine-readably at /api/dataset/v1/company/happy-dog/.
Pet types
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