Jollyes reported record full-year revenue of £169M for the year to 31 May 2026, up 8.7%, with 14 new stores opened and a target of 250+ locations — up from 123 five years ago. Growth is driven by an expanding own-label range (Simply Jollyes, Lifestage, Optimum Pet Health) and a rollout of frozen raw-food stations, plus an exclusive Uber Eats delivery partnership.
Jollyes is positioning as the ‘Aldi/Lidl of UK pet retail’ — value plus own-label plus specialty. Its vet-recommended OPH own-label directly attacks the £1.5B+ UK veterinary-diet market, and the five-year doubling target signals continued physical retail expansion, contradicting the e-commerce-only thesis for pet specialty.
Author: GlobalPetIndex Editorial
Editorial lead at GlobalPetIndex, covering pet industry intelligence, market trends and company research.
