Industry Reports
APAC Pet Care Market: $42.16B in 2024
APAC pet care reached $42.16B in 2024 at a 6.01% CAGR. China, Japan, and Australia lead; Thailand and India are…
Latest Articles
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Industry Reports
BSM Partners’ 2025 Pet Industry Insights Explained
BSM Partners' 2025 insights center on H5N1, the FDA–AAFCO split, and 'the future is feline'—three forces reshaping pet food strategy.
Cat care
Cat Food Market Size 2025: $32–45B
Cat food market size estimates range $32.55B (Report Prime) to $45.45B (Fortune) for 2025. Mars, Nestlé, and Hill's lead. See…
Industry Reports
Butternut Box Revenue: A 2025 Review (£126.7M, +82%)
Butternut Box revenue hit £126.7M (+82%) in 2025 and its cat brand Marro launched in 2024. Inside Europe's fresh-meal leader.
Industry Reports
Chewy’s Vet Clinics and Chewy+: A 2025 Review
Chewy opened 18 vet clinics and grew Chewy+ to 3% of sales in 2025—building a med-pharm-insurance loop around pet owners.
Industry Reports
Drools India Unicorn: A 2025 Review of the $1B Milestone
Drools crossed a $1B valuation in 2025 with Nestlé backing and 40,000 retail points—what India's pet-food unicorn means for the…
Industry Reports
EU PPWR 2025: The Pet Packaging Rules, Reviewed
EU Regulation 2025/40 mandates recyclable pet packaging and recycled content, banning non-recyclable formats by 2030. What brands must do now.
Industry Reports
Chewy Autoship: A 2025 Review ($12.6B Sales, 83.3% Subscribed)
Chewy's 2025 net sales hit $12.6B with Autoship subscriptions driving 83.3% of revenue—plus 18 clinics and a 3% Chewy+ tier.
Industry Reports
General Mills Buys Whitebridge for $1.45B: A 2025 Review
General Mills acquired Whitebridge (Tiki Pets, Cloud Star) for $1.45B in 2025—its fifth pet deal—deepening its fresh and specialty bench.
Industry Reports
The FDA–AAFCO Split: A 2025 Review of Slower Pet Food Innovation
BSM Partners flags the 2025 FDA–AAFCO rift on ingredient and labeling rules as a drag that slows new pet food…
Industry Reports
H5N1 and Pet Food Safety: A 2025 Review
The 2025 H5N1 outbreak pushed FDA-CVM to mandate avian-influenza risk in pet-food safety plans—tightening raw and fresh controls.
Industry Reports
China Fresh Pet Food: A 2025 Review (Penetration Under 5%)
China's fresh pet food penetration remains under 5% with no dominant brand—Berna and Fubei are entering a wide-open category ripe…
Industry Reports
Mars Acquires Champion (Orijen/Acana): A 2025 Review
Mars took a controlling stake in Champion Petfoods—maker of Orijen and Acana—in 2025, deepening its premium 'biologically appropriate' positioning.
Industry Reports
Hill’s Pet Nutrition: A 2025 Review (+4.9% Q4, 23% of Colgate)
Hill's Pet Nutrition grew 2025 net sales +2.9% (Q4 +4.9%) and is 23% of Colgate-Palmolive after buying fresh brand Prime100.…
Industry Reports
Mars Pet Food Market Share: A 2025 Review
Mars holds an estimated 18–22% of natural/premium pet food via Royal Canin, Nutro, Crave, and Sheba, plus the 2025 Champion…
Dog care
The Farmer’s Dog ARR: A 2024–2025 Review (~$1.2B, 1B+ Meals)
The Farmer's Dog reached ~$1.2B ARR in 2024 (+50%), delivered 1B+ meals, and launched on Walmart.com. Inside the fresh-DTC leader.
Cat care
Nestlé Purina Sales: A 2025 Review (CHF 18.4B, No.1 in Cat)
Nestlé Purina PetCare posted CHF 18.4B (~$22.15B) in 2025 sales—20.6% of group revenue and the world's #1 cat-food maker. Full…
Industry Reports
Ollie Funding and the Petco Launch: A 2025 Review
Ollie raised $112.65M and launched its baked turkey recipe in Petco stores in 2025. Inside the fresh-dog-food challenger's next chapter.
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