Private Label

This topic collects GlobalPetIndex reporting on private label development across pet food, treats, accessories and grooming, on how retailers build and position own-brand ranges, and on the quality tiers they occupy relative to branded competitors. It follows both the retailers commissioning private label and the manufacturers producing it, in Europe, North America and Asia. Articles connect to the manufacturer and brand profiles, and to the retail channel reporting that explains where own-brand ranges compete most directly.