Reports

The section holds two collections. Industry Reports covers the pet industry at sector level, including market structure, channel analysis and company-level performance. Research covers focused studies, including the science and nutrition research that underpins pet food and pet care claims, and the evidence behind product and ingredient decisions. Reports are written for readers who need the reasoning and the method, not only the conclusion. Where a report draws on GlobalPetIndex datasets it links out to the company profiles, country pages and rankings it uses, so the data behind the analysis stays checkable.