BetterBone by Blue Standard
About BetterBone by Blue Standard
BetterBone is a new standard in dog chews—engineered to be durable, crave-worthy, and thoughtfully made without the harmful ingredients found in conventional options. It’s a chew dogs love, and one pet parents can feel confident giving every day. At the core is Vernovo™, our proprietary material developed by Blue Standard, backed by decades of expertise in advanced materials science. Made from cellulose, natural fibers, and plant-based ingredients, Vernovo™ delivers the strength and longevity retailers expect—while offering a safer, more sustainable alternative to traditional plastics and rawhide. For Interzoo attendees, this isn’t just another product—it’s a category shift. Meet rising consumer demand for safer, cleaner pet products Differentiate your assortment with true material innovation Align with sustainability goals without sacrificing performance Partner with a globally scaling brand, now available in 30+ countries and 4,000+ stores—and expanding rapidly BetterBone is proving that performance, safety, and sustainability don’t have to be trade-offs. Better for dogs. Better for business. Better for the planet. That's BetterBone.
Trade show appearances
Shows where this company has been listed as an exhibitor.
Company facts
| Country | United States |
|---|---|
| Type | Manufacturer |
| City | Sterling |
| Street address | 44330 Mercure Circle Ste 309 |
| Postal code | 20166 |
Provenance. Profile last updated October 2, 2026.
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