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About MIND UP Corp.

MIND UP Corp. is a Japan-based pet and personal care products company established on 15 March 1991 and headquartered in Kofu-shi, Yamanashi. With capital stock of 30 million yen and around 14 employees, it plans, develops, manufactures and globally distributes pet supplies, and is best known for oral care products for dogs and cats, including its dog and cat toothbrush and toothpaste lines. The company also markets human oral care and hygiene products under brands such as Shisekoya-kun, Eiseishi-san, Shizuko and Shizukichi, and is led by CEO Satoshi Yamamura and COO Tomonao Yamamura.

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Company facts

TypeManufacturer

Provenance. Profile last updated October 2, 2026.

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