Brand Case Studies
In-depth teardowns of leading pet brands — strategy, product, go-to-market and lessons for founders.
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Latest Articles
55 articles
Industry Reports
Chewy’s Vet Clinics and Chewy+: A 2025 Review
Chewy opened 18 vet clinics and grew Chewy+ to 3% of sales in 2025—building a med-pharm-insurance loop around pet owners.
Industry Reports
China Pet Supply Chain: 66% Exposed
Global PETS reports 66% of pet firms have China supply-chain exposure as US tariffs rose 6% to 35%. Map the…
Europe
Western Europe Retail Top 15 2025: Wallet-Share Battle & Why Pet Care Is Now a Strategic Category | GlobalPetIndex
Western European food retail is no longer a simple contest for the most stores or the highest corporate revenue. It…
Nutrition science
Stella & Chewy’s Review: Freeze-Dried Raw Leader
Stella & Chewy's review: the freeze-dried raw dog-food leader in a segment that grew ~9.2% CAGR. Ingredients, price, and owner…
AI & Digital
How Chinese Pet Brands Go Global in the AI Era: From Factory to Brand
How Chinese Pet Brands Go Global in the AI Era: From Factory to Brand A working guide for Chinese pet…
Pet Business
Amazon Pet Product Category Strategies: Competitive Positioning and Growth
Best practices for Amazon pet product category strategies — covering competitive positioning, category-specific listing optimization, advertising approaches, and growth tactics…
Pet Business
Pet Industry Market Entry Strategies: Launch Approaches for New Businesses
Market analysis of pet industry entry strategies — covering entry barriers, positioning approaches, channel strategies, competitive dynamics, and business model…
Pet Business
Pet Food Manufacturing Process Guide: From Raw Ingredients to Finished Product
Complete guide to the pet food manufacturing process — from ingredient sourcing and formulation through extrusion, canning, quality control, and…
Pet Business
Pet Food Import Regulations by Country: Regulatory Compliance Guide
Country-by-country guide to pet food import regulations — covering registration requirements, documentation, labeling mandates, safety standards, and compliance processes for…
Pet Business
Pet Product Quality Control Standards: Ensuring Safety and Compliance
Comprehensive guide to pet product quality control standards — covering HACCP, FSMA compliance, testing protocols, certification requirements, and best practices…
Pet Business
Pet Product Export Guide for Manufacturers: International Market Access
Complete guide for pet product manufacturers on exporting — covering market selection, regulatory compliance, documentation, logistics, partner selection, and strategy…
Pet Business
Private Label vs. White Label Pet Products: Strategy Comparison and Decision Guide
Strategic comparison of private label vs. white label pet products — covering definitions, business model differences, margin implications, quality control,…
OEM / ODM Factories
OEM Pet Product Manufacturing Guide: Finding and Managing Contract Production
Complete guide to OEM pet product manufacturing — covering factory selection, specification development, quality control, contract management, IP protection, and…
Pet Business
Pet Influencer Marketing Guide: Finding Partners, Creating Campaigns, Measuring ROI
Comprehensive guide to pet influencer marketing — covering influencer identification, partnership structure, campaign design, content creation, and ROI measurement for…
Pet Business
Pet Brand Digital Marketing Strategy: Channels, Content, and Measurement
Strategic guide to pet brand digital marketing — covering channel strategy, content marketing, social media, email marketing, paid advertising, and…
Pet Business
Pet Brand Storytelling and Marketing: Building Emotional Connection
Guide to pet brand storytelling and marketing — covering narrative development, content strategy, emotional connection techniques, social media marketing, and…
Pet Business
Pet Industry Logistics and Shipping: Transportation, Warehousing, and Fulfillment
Best practices for pet industry logistics and shipping — covering transportation modes, warehousing design, fulfillment operations, cold chain management, and…
Pet Business
Pet E-Commerce Website Setup Guide: Building Your Online Store
Complete guide to setting up a pet e-commerce website — covering platform selection, design, product presentation, SEO, conversion optimization, and…
Explore the data behind Pet Business
GlobalPetIndex pairs editorial research with an open company database. Follow this topic into the underlying entities.
Editorial rankings
Companies and brands ranked on the GlobalPetIndex Score.
