Jollyes closed the year to 31 May 2026 with revenue of £169M, up 8.7%, and 14 new stores. The chain is now working toward 250+ locations, against 123 five years ago.
Three things account for most of the growth: an expanding own-label range (Simply Jollyes, Lifestage and Optimum Pet Health), a rollout of frozen raw-food stations, and an exclusive delivery partnership with Uber Eats.
Jollyes FY2026 Revenue
The positioning sits closer to a discounter than to a traditional pet superstore: value pricing, a growing own-label share, and enough specialist range to keep owners who would otherwise shop on price alone.
Optimum Pet Health is the line worth watching. It is pitched as vet-recommended and sits directly against the UK veterinary-diet market, which Jollyes puts at more than £1.5B.
The five-year doubling target also runs against the assumption that pet specialty is moving online only. Jollyes is betting the other way.
Sources
- Jollyes — Jollyes The Pet People
