Montego Brings KAROO Wild Dog Treats to the UK as Five Pet Brands Rebuild Distribution Maps in 2026
Executive Summary. Montego Pet Nutrition is taking its KAROO Wild dog treats range to the UK through The PetFellas, one of five international moves detailed by GlobalPETS. ZuttoNyan, Bolt Pet Food, Globe Buddy and VEGDOG are also entering the US, Philippines, Baltics and Italy via distributors and direct online sales. Globe Buddy is expanding across the Baltic states with Eurometika, while VEGDOG launches in Italy after Austria and Switzerland.
Key Facts
- Companies
- Montego, ZuttoNyan, Bolt Pet Food, Globe Buddy, VEGDOG
- Markets entered
- UK, US, Philippines, Baltics (LT/LV/EE), Italy
- Entry models
- Distributor partnerships, commercial reps, TikTok Shop + Amazon, local B2B partners
- Montego
- KAROO Wild range via The PetFellas; 12 European markets, 7 more planned
- Bolt / A.D. Gothong
- Exclusive Philippines partnership; Manila and Davao warehousing
- ZuttoNyan
- Mixed cat litter direct in US via TikTok Shop and Amazon; parent Washo International est. 1957
- VEGDOG
- Vegan dog food, founded 2015, launched Italy after Austria and Switzerland
- Source
- GlobalPETS
What Happened
Five pet brands mapped out new international routes in a round-up published by GlobalPETS on 1 October 2026, and the pattern across all five is the same: enter through a local distributor or direct online sales, build the brand, then decide how deep to go. The companies are Montego Pet Nutrition, ZuttoNyan, Bolt Pet Food, Globe Buddy and VEGDOG, spanning South Africa, Japan, Indonesia, Denmark and Germany.
Montego Pet Nutrition, the South African pet food manufacturer, is bringing its KAROO Wild dog treats range to the UK for the first time through a distribution partnership with The PetFellas. Sales executive Gavin Vermeulen said British pet owners increasingly look beyond the front of the pack to ingredients, protein sources, heritage and responsible sourcing. Montego is already present in 12 European markets and plans to enter seven more, with Germany and Italy next in line.
Background
The other four moves cover three continents. ZuttoNyan, a Japanese mixed cat litter brand operated by Washo International, a Tokyo-area apparel-accessories maker founded in 1957, has launched direct sales in the United States through TikTok Shop and Amazon, betting that US owners will pay for a different take on everyday cat care.
Bolt Pet Food, the Indonesian brand owned by manufacturer and distributor CPPETINDO, has entered the Philippines through an exclusive partnership with A.D. Gothong, a manufacturer and distributor that will carry Bolt’s cat and dog food range. The launch targets the National Capital Region first, with warehousing in Manila and Davao supporting a later nationwide rollout; CPPETINDO chief executive Paulius Juta said Filipino pet parents are demanding better ingredients without a luxury price tag.
Industry Context
The remaining two entries show the range of entry models. Globe Buddy, the Danish alternative-protein brand, is expanding in the Baltics through a distribution partnership with Eurometika, while already working with a commercial representative in France and a national distributor in Poland; co-founder and chief executive Bjarne Gravesen Jensen said the company prefers local partners who understand their markets rather than building every country directly from Denmark.
VEGDOG, the Munich-based vegan dog food brand developed by veterinarians and founded in 2015, has launched in Italy through business-to-business partners and a dedicated local website, following recent entries into Austria and Switzerland. The company claims to be the first pet food manufacturer specializing in 100 percent plant-based and gluten-free complete dog food.
Market & Business Impact
For retailers, each of these entries adds competitive pressure in a different shelf zone. UK shoppers will find another premium wild-sourced option among natural dog treats as KAROO Wild lands through The PetFellas, while US cat owners gain a new contender in the clumping cat litter aisle — ZuttoNyan’s mixed formula is positioned against conventional mineral litters on convenience and design as much as price.
In the Philippines, Bolt joins the short list of cat food distributor companies with warehousing capacity in both Manila and Davao, which is the practical constraint on reaching beyond the capital. Danish alternative-protein treats and German vegan diets, meanwhile, are testing whether niche nutritional positioning can travel across borders on distributor relationships alone.
Companies & Brands Involved
Montego Pet Nutrition (South Africa) with The PetFellas in the UK; ZuttoNyan, operated by Washo International (Japan), direct in the US; Bolt Pet Food and CPPETINDO (Indonesia) with A.D. Gothong (Philippines); Globe Buddy (Denmark) with Eurometika in the Baltics; VEGDOG (Germany) in Italy. Named executives: Gavin Vermeulen (Montego), Paulius Juta (CPPETINDO), Bjarne Gravesen Jensen (Globe Buddy).
Data & Evidence
Verified from the 1 October 2026 GlobalPETS round-up: Montego present in 12 European markets with 7 more planned and Germany and Italy as next priorities; KAROO Wild entering the UK via The PetFellas. ZuttoNyan selling direct via TikTok Shop and Amazon; parent Washo International founded in 1957. Bolt Pet Food launching in the Philippine National Capital Region with A.D. Gothong handling distribution from Manila and Davao warehouses. Globe Buddy expanding in Lithuania, Latvia and Estonia via Eurometika, present in France and Poland. VEGDOG launched in Italy after Austria and Switzerland, with B2B partners and a local website. None of the five companies disclosed investment amounts; the round-up is based on company statements to GlobalPETS, with named executives quoted for Montego, CPPETINDO and Globe Buddy.
What This Means for the Pet Industry
GPI’s read: distributor-led entry has become the default internationalization route for mid-sized pet brands, and today’s round-up is effectively a list of the relationships now open for follow-on business. The telling detail is that every one of the five kept a direct channel option open — TikTok Shop, a local website, or exclusive distribution with national warehousing. Brands are no longer choosing between partners and control; they are sequencing them.
Key Takeaways
- GlobalPETS reported on 1 October 2026 that five pet brands are entering new international markets through distributor partnerships and direct online sales.
- Montego Pet Nutrition is bringing its KAROO Wild dog treats range to the UK through The PetFellas, with Germany and Italy as its next European targets.
- Bolt Pet Food entered the Philippines exclusively with A.D. Gothong, which will distribute from warehouses in Manila and Davao before a nationwide rollout.
- ZuttoNyan is selling its mixed cat litter direct in the US via TikTok Shop and Amazon, while Globe Buddy and VEGDOG expanded in the Baltics and Italy respectively.
Frequently Asked Questions
Which brands are expanding internationally?
Montego Pet Nutrition, ZuttoNyan, Bolt Pet Food, Globe Buddy and VEGDOG, as reported by GlobalPETS on 1 October 2026.
Where can UK shoppers buy Montego KAROO Wild dog treats?
Through The PetFellas, the distribution partner handling Montego’s first UK launch of the range.
What is ZuttoNyan?
A Japanese mixed cat litter brand operated by Washo International, now selling direct to US consumers through TikTok Shop and Amazon.
How is Bolt Pet Food entering the Philippines?
Through an exclusive partnership with manufacturer and distributor A.D. Gothong, starting in the National Capital Region with Manila and Davao warehousing.
Why do brands use distributors instead of going direct?
Local distributors bring retail relationships, regulatory knowledge and logistics that would take years to build; several of these brands keep a direct online channel open alongside the partnership.
Sources
- Primary — GlobalPETS / Global Pet Industry, Pet care brands rethink the routes to international growth, https://globalpetindustry.com/news/pet-care-brands-rethink-the-routes-to-international-growth, 2026-10-01
Related News & GPI Data
- Find distributors and exporters in GPI’s company directory.
- Follow brand expansion news in news archive.
- See brand rankings in GPI rankings.
- Compare market entries on GPI Compare.
