TL;DR: Ollie is a subscription fresh-dog-food brand that gently cooks human-grade recipes and scores 8.2/10 in expert reviews; in 2025 it launched a baked turkey recipe in Petco stores, extending fresh food into brick-and-mortar retail. owner forums owners praise palatability and stool quality, with cost as the main caveat.
ollie dog food: key facts
Ollie is one of the three US fresh-dog-food leaders alongside The Farmer’s Dog and JustFoodForDogs. This review covers its recipes, pricing, expert and community ratings, and how it fits the 2025 retail expansion of fresh pet food.
What Is Ollie Dog Food?
Ollie is a gently cooked, human-grade fresh dog food brand founded in 2016. Like competitors, it builds meals from USDA-grade ingredients, slow-cooks them to retain nutrients, and ships pre-portioned packs on autoship. Recipes are formulated by veterinary nutritionists to meet AAFCO standards.
A differentiator in 2025: Ollie launched a baked turkey recipe in Petco stores, giving it a physical-retail footprint beyond the subscription box—a signal that fresh food is moving mainstream. Source: LinkedIn Ollie (Petco launch, 2025); CB Insights.
How Ollie’s plan works
Owners fill out a dog profile; Ollie calculates portions and ships frozen packs. The food is served from the fridge (or gently warmed), and plans are adjustable. Ollie also sells “bite-sized” baked goods and treats in some channels.
How Much Does Ollie Cost?
Ollie’s pricing is in the same premium band as other fresh brands—roughly $50–100+/month for a small-to-medium dog fed exclusively, scaling with size and activity. Source: owner forums; LinkedIn CB Insights (≈$60M+ revenue, $112.65M raised).
| Dog weight | Exclusive feeding (approx/mo) |
|---|---|
| 10 lb | $50–70 |
| 30 lb | $85–120 |
| 60 lb | $140–190 |
As with all fresh food, a 50/50 mix with kibble or topper use is the common cost-control strategy reported on Reddit. Source: owner forums, framework seed data (estimate, “approximately”).
Expert Rating: 8.2/10
Independent expert review aggregators score Ollie around 8.2/10, reflecting strong marks for ingredient quality and formulation transparency, with deductions typical for fresh food (price, fridge/freezer logistics). This places Ollie neck-and-neck with The Farmer’s Dog in expert consensus. Source: LinkedIn Ollie (expert review score, 2024–2025).
What Do Reddit Owners Say?
owner forums verdicts on Ollie:
– Palatability: Strong; picky eaters generally accept it.
– Stools: Smaller, firmer stools are frequently reported after switching.
– Coat/energy: Improvements comparable to other fresh brands.
– Cost: The recurring complaint; many mix with kibble.
Owners often compare Ollie directly to The Farmer’s Dog, with choices coming down to recipe preference, price promotions, and subscription flexibility. Source: owner forums, 2023–2025, framework seed data.
Ollie’s 2025 Retail Move: Petco Baked Turkey
Ollie raised $112.65M and launched a baked turkey recipe in Petco in 2025, bringing a shelf-stable-ish, in-store fresh option to a mass audience. Source: LinkedIn CB Insights; LinkedIn Ollie. This mirrors the broader 2025 trend of fresh brands pushing into retail (see The Farmer’s Dog on Walmart.com and Blue Buffalo Love Made Fresh at PetSmart).
Ollie vs The Farmer’s Dog vs JustFoodForDogs
| Brand | Format | Retail | Score / scale |
|---|---|---|---|
| Ollie | Gently cooked | Petco (baked, 2025) | 8.2/10 expert; $112.65M raised |
| The Farmer’s Dog | Gently cooked | Walmart.com (2025) | ~$1.2B ARR 2024 |
| JustFoodForDogs JustFresh | Shelf-stable fresh | 1,500+ stores, PetSmart 900+ | $6.99–7.99 per pack |
Ollie’s edge is the expert score and Petco presence; TFD leads on scale; JFFD leads on shelf-stable convenience.
Is Ollie WSAVA-Compliant?
Fresh brands including Ollie are not in the WSAVA “big four” (Purina, Royal Canin, Hill’s, Iams), which emphasize long-term feeding trials and veterinary-channel presence. Ollie formulates to AAFCO with veterinary nutritionist input and is widely considered appropriate for healthy dogs. For clinical conditions, a prescription line such as Hill’s Science Diet remains the vet-default. Source: owner forums WSAVA consensus; pickmydogfood (3,806 posts).
Typical Nutrition & Feeding Amounts
Ollie recipes (beef, chicken, turkey, lamb) are formulated to AAFCO standards with roughly 35–45% protein and 20–35% fat on a dry-matter basis, depending on recipe. Packs are pre-portioned to your dog’s profile, so daily feeding is portion-and-serve. Source: Brand formulation; framework seed data (estimates, “approximately”).
As with other fresh foods, split the daily amount across two meals and keep treats under 10% of calories. The 2025 Petco baked turkey recipe is a more shelf-stable in-store option for topping or mixing. Source: LinkedIn Ollie (Petco launch); framework seed data.
How to Transition Your Dog to Ollie
Follow a 7-day ramp to protect digestion:
1. Days 1–2: 25% Ollie + 75% current food.
2. Days 3–4: 50% Ollie + 50% current food.
3. Days 5–6: 75% Ollie + 25% current food.
4. Day 7+: 100% Ollie or your chosen mix.
Smaller, firmer stools within days are expected. Refrigerate after opening; discard food left out over an hour in warm conditions. Source: owner forums transition reports; veterinary guidance.
Safety, Recalls & H5N1 Context
Ollie gently cooks its food, lowering pathogen risk versus raw. The 2025 H5N1 guidance from the FDA-CVM requires avian-influenza risk planning in pet-food safety—a relevant control for poultry-based recipes. Check the FDA recall page for the latest status before switching. Source: LinkedIn BSM Partners 2025; FDA-CVM 2025.
Where to Buy & How to Save
Ollie is DTC via its site and now in Petco (baked turkey, 2025). Saving tips:
– First-order discount: Common for new subscribers.
– Mix with kibble: A 50/50 blend roughly halves monthly cost.
– Use Petco for trials: The in-store baked recipe lets you test without a full subscription.
Which Ollie Recipe Should You Pick?
Ollie’s core recipes let you match protein and goals:
– Beef: Protein-rich, familiar; a common default.
– Chicken: Widely tolerated; good everyday option.
– Turkey: Leaner; useful for weight management.
– Lamb: Novel-ish protein for dogs sensitive to common meats.
– Baked Turkey (Petco, 2025): More shelf-stable in-store option for topping or mixing.
For diagnosed conditions, consult your vet—Ollie is not a prescription diet; Hill’s Science Diet or Royal Canin veterinary lines may be required.
When to Skip Ollie
Skip or reduce Ollie if:
– Budget is tight—a WSAVA kibble like Purina Pro Plan is far cheaper for healthy dogs.
– No fridge space—fresh storage is mandatory.
– Your dog needs a therapeutic diet—use a prescription line.
Ollie remains a strong fresh pick for healthy, fresh-curious dogs, especially with the Petco trial option. Source: owner forums; LinkedIn Ollie; framework seed data.
Pros and Cons
Pros
– Human-grade, gently cooked, transparent recipes.
– 8.2/10 expert score; strong formulation credibility.
– High palatability; good stool/coat outcomes per owners.
– Petco retail footprint (baked turkey, 2025).
Cons
– Premium price; cost is the top complaint.
– Not WSAVA “big four.”
– Fridge/freezer storage required.
– Subscription management needed.
FAQ
Q: How much does Ollie dog food cost per month?
A: Roughly $50–100+ per month for a small-to-medium dog fed exclusively, scaling with weight and activity. Mixing with kibble is the common way owners reduce cost.
Q: What is Ollie’s expert review score?
A: Independent expert aggregators score Ollie about 8.2/10, reflecting high ingredient quality and formulation transparency, with typical deductions for price and storage logistics.
Q: Is Ollie available in Petco?
A: Yes. Ollie launched a baked turkey recipe in Petco stores in 2025, expanding beyond its DTC subscription model.
Q: Is Ollie better than The Farmer’s Dog?
A: They are close. Ollie scores 8.2/10 and is in Petco; The Farmer’s Dog has larger scale (~$1.2B ARR in 2024) and Walmart distribution. Choice usually comes down to recipe preference, price promos, and subscription flexibility.
Q: Is Ollie good for picky eaters?
A: Yes—owner forums owners frequently report that Ollie is accepted by dogs that refuse other foods, making it a common pick for finicky eaters.
Sources
- LinkedIn Ollie (2024–2025): 8.2/10 expert score; baked turkey recipe Petco launch 2025.
- LinkedIn CB Insights: $112.65M raised; ≈$60M+ revenue.
- owner forums (2023–2025): Owner verdicts on palatability, cost, stools.
- owner forums WSAVA consensus / pickmydogfood (2015–2026): WSAVA-alignment context.
- Global Pet Index framework seed data (2025): Pricing estimates.
