Japan Pet Market Hits ¥1.95 Trillion in FY2025 as Yano Research Institute Confirms Decade-Long Volume-Down Price-Up Pattern
Japan's total pet-business market reached ¥1.9504 trillion in FY2025 (+2.1%) per Yano Research Institute, while the dog population shrank 1.9 million since 2013 and pet-food unit prices nearly doubled. The combined pattern is the cleanest mature-market window into pet humanization + premiumization running in parallel.
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