Burgess Bunny Nature acquisition — Burgess Pet Care, the UK’s leading small-animal nutrition specialist, has acquired German brand Bunny Nature, strengthening its position across mainland Europe and adding a well-regarded name in rabbit and small-pet feeding. The deal continues a wave of consolidation in the European pet sector and marks a major step in Burgess’s international expansion.
Burgess Bunny Nature acquisition — what you need to know
A complementary combination
Burgess is best known in Britain for science-led food for rabbits, guinea pigs and other small companion animals. Bunny Nature holds a similar reputation in Germany and neighbouring markets, with a devoted customer base and strong retail relationships. Bringing the two together creates a small-animal nutrition group with genuine scale across Europe’s largest pet economies.
Accelerating international growth
The acquisition is expected to transform Burgess’s geographic mix. Company commentary points to international sales rising from around a tenth of revenue toward roughly a third, a step-change driven largely by Bunny Nature’s established presence in continental Europe. That shift reduces Burgess’s reliance on the UK market and gives it a platform for further expansion.
The small-animal opportunity
Small pets are often overlooked in an industry dominated by cats and dogs, yet the segment is loyal, specialised and increasingly premium. Owners of rabbits and guinea pigs actively seek expert, species-appropriate nutrition — a niche where trusted brands can command strong margins and repeat purchase.
Part of a wider trend
The Bunny Nature deal is another sign of steady M&A momentum in European pet care, as established players buy complementary brands to broaden portfolios and cross borders. Expect further tie-ups as companies pursue scale, category depth and pan-European distribution.
